Throughout my career, I've been a steadfast advocate for integrating new technologies into marketing strategies. Over 20 years ago, I was in the office of a major news network I worked at, passionately arguing the case for social media's inevitable rise and its impact on news consumption. Fast forward to today, and I find myself still persuading some clients about the indispensable role of social media in their marketing mix.​I've observed that those who remain agile and embrace innovative strategies consistently stay ahead, achieving growth in their audience, business, and goals. Conversely, those hesitant to adopt new methods often find themselves just a step behind, missing out on the real benefits.​Now, as I delve into conversations about transitioning to AI tools and technologies, I encounter four distinct mindsets:

1. The Skeptics: "No way! I refuse to use robots that will take people’s jobs away."

2. The Technophobes: "It’s cool, but too complex. I could never learn it."

3. The Enthusiasts: "Absolutely, I'm already using ChatGPT. Show me how to maximize its potential!"

4. The Overconfident: "I use ChatGPT for everything. There’s nothing more to learn."

To each of these groups, my message is unwavering: Embracing these tools and technologies is crucial RIGHT NOW, and the pace is accelerating far beyond what we saw with social media or the birth of the internet.

AI won’t replace your job, but someone who effectively uses AI might.

I reassure them that AI technology is more user-friendly than ever, with capabilities to self-educate on its use. And for those who think they've learned it all – with AI, there’s always something new to discover. From automation to curation, conversation, and beyond, the possibilities are endless.